“Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as...
Leaders have limited time. We survive by giving little attention to things that are not urgent. We find ways to solve problems quickly and efficiently. There is a word for this. It is called “heuristic.” It is a mental shortcut that allows leaders to solve the issues...
“Where’s the best place to hide a dead body? On page 3 of Google’s search results.” – Lori Randall Stradtman, author of Online Reputation Management For Dummies. More than 3.2 billion people are online today. People go online to find further information. Search Engine...
2020-21 was the tipping point. 2022 to 2030 will record a technology carnage that humankind has never seen before. Take a picture of all the electronic gadgets that you are using today. They will all look slower and uglier in the next decade. Yet leaders are still not...
The church website serves as a lead generator. It needs to fit into a larger digital ecosystem that supports your mission and vision. The goal is to encourage engagement through the website for both retention and spiritual formation. The key is whether your online...
“…if we are in the missional mode, we have no choice but to use social media to engage the culture. In God’s sovereignty, in the providence of God, God has raised us to serve in the moment God has given us. That’s the challenge of Christian response to technology.” –...