No one can really predict what the church will be like in 2030. However, take a picture of all the devices you use. They will all be slower and look uglier in just the next eight years. A tsunami of change is waiting for us. The next five years of artificial intelligence (AI) and virtual reality (VR) is about to rock our world.
The printing press had grown in popularity in North America by the 1880s. At that time, we still had no computers, fax machines, cars, radios, televisions, copy machines, aeroplanes, air conditioning, or the internet. For Church Administrators, there was no email marketing, Church Relationship Management (CRM), websites or Church Apps.
Church buildings stood empty in 2020. It forced church leaders to be relevant, and think about how to attract online. The focus shifted from whether churches should utilize social media marketing to developing social media strategies. Amid an abundance of opportunities, it has to come down to picking social channels that work best for you.
Church leaders will have to embrace continuous innovation. Leaders making strategic decisions that helps them to optimize and automate will lead effective churches. Let’s consider the metaphor of four levels of car that is available to us.