I was looking at the last five books that I wrote. They are on Church Leadership, Administration & Church 4.0. Church 4.0 is Phygital as we have witnessed the merging of the physical and the digital. If I was to bring out the main points from these books, it will probably be captured in my book – 1 to 10 Things Every Church Leader Should Know. 1) If I will have to bring it all down to one thing, it will be Spiritual Formation for me. All the front end, back end, CRM automation, planning and strategy alignment that we do has one main goal. We need to help people find their way back to go. Do you agree that as your church continues to grow, a pastor will have to learn to stop memorizing names & start equipping them? 2) Strategy is about making choices while we manage limited resources and time. Saying “No” to ordinary things so you can pursue extraordinary things. The choice you will have to make as a leader will be about what will you “Do-It-Yourself” (DIY), what will you have others “Do-It-For-Me” (DIFM). More importantly, “strategy is indeed about choosing what not to do as well as what to do.” (Philip Kotler) 3) It really boils down to your Leadership Mindset, Skillset, and Toolset. When leaders embrace automation and select the right team, managing change becomes easier. If everyone on the team is comfortable with hammers, nails are all that you will need. The toolset that you use is a reflection of the Skillset of the team. 4) F.A.C.E. of your Church. There are four areas that need your attention. Familiarize: How do we familiarize others about our church and community? Attract: How do we attract people online? Connect: How do we attract online to engage locally? Engage: First 90 days is for retention, and beyond that is for spiritual formation. 5) FACES of Direct Marketing. With five generations to whom we communicate, we use email, text messaging and chatbots to cover five campaigns. Familiarize leads for conversion. Attract unresponsive leads. Connect to generate pre-event interest and offer one point of contact for post event follow up. Engage for spiritual formation. Segmentation list is needed for Pastors to send out targeted emails. 6) Areas of Church Marketing. Claim Your Online Presence Church Relationship Management (CRM) Learning Management System (LMS) Social Media Marketing & Branding Google Grant & Search Engine Marketing (SEM) Website, Lead Generation, & Search Engine Optimization (SEO) 7) Areas of Human Resource – FRIENDS F = Finance & Facilities R = Risk Management I = Information Technology E = Engagement N = Nurturing D = Digital Content S = Support HelpDesks 8) Areas of Church Administration Governance Legal & Compliance Policies & Procedures Finance Simplified HR Strategic Planning & Compensation Church Budget Church Metrics Church Facilities 9) AI of Information Technology A = Automation platforms & CRM B = Backup & Compliance C = Cyber Threat Protection D = Daily IT Operations & Monitoring E = Environment Briefs & Password Management F = Findability (Online Presence) G = Growth Planning – Scaling up your infrastructure and toolset H = HelpDesk for Outside providers or IT support – Managed Service Providers (MSPs) I = In-House IT Training & Support HelpDesk 10) Things that Senior Pastor & Executive Pastor should discuss. Most of my summer will be spent writing “Church Administration 4.0: Learning, Unlearning & Relearning.” I will also be preparing to teach Finance and Non-Profit Administration at Masters College in Canada. However, I can’t wait to share 1 to 10 things Church Leaders should know with you by end of the year.
1 to 10 Things Every Church Leader Should Know
