Take a picture of all the gadgets you use currently. They will all look slow and uglier in the next decade. All content providers are about to be disrupted by Artificial Intelligence (A.I.) in the first five years and Virtual Reality (VR) in the next five years.
Schools, universities, and churches need to prepare for dramatic changes in consumer behavior. Content will be available on-demand, frictionless, and interactive with artificial intelligence to create an experience bubble based on individual preferences.
In the age of technology acceleration (tech-celeration), data is the new oil. Amazon, for instance, knows what you search for, what you play on television, your music tastes, and your favorite books. It knows what you listen to, what you watch, how you watch, and what you buy. We are in the midst of a digital transformation. Education, entertainment, and experience are the three legs of the stool that is about to be battered by a tsunami of changes.
Zoom’s user base increased from 10 million a day at the start of 2020 to 300 million a day by April 2020. Eight thousand seven hundred stores closed in North American in 2020. Yet, in the final three months of 2020 Amazon exceeded USD 100 billion in sales for the first time.
The internet has put consumers in the driving seat. They have more choice. They can get what they want and where they want it. Our church strategy will have to keep up with this rapid change.
James Clear, author of Atomic Habits, presents us with a concept of “time assets” and “time debts.”
- Time Assets: “actions or choices you make today that will save you time in the future.”
(Example: Automatic Scheduling System)
- Time Debts: “actions or choices you make today that will cost you additional time in the future.”
(Example: Doing things incorrectly the first time)
The Smart Dashboard on my website has been put together to help you make the right decisions in the age of tech-celeration. While you review your strategy, one thing is certain: digital technology is here to stay.