Churches are often missing out on essential connections. There are always online digital lurkers who are watching but not engaging. New people who do get started on your newcomers/assimilation pathway seem to disappear due to lack of visibility. You know that something needs to change as you recognize that both the online and onsite experience needs to get better. You are not happy about the disjointed communication.
Churches today are operating in the “age of the cloud.” Over 75% of larger churches and 50% of smaller churches in North America utilize cloud technology. Investing in cloud technology helps in cost-savings, easy access, online support, and security. Live streaming, online event registration, check-ins, online giving, engagement tools, online forms, e-signatures, and OCR scanning for retention are basic requirements that a church team needs to consider.
Like any technology, the internet can be used for both good and bad. X-rates sites generate more traffic than Amazon, Twitter, and Netflix. The online adult content business generates over $97 billion in worldwide revenue every year. Your leadership is needed more than ever before. I believe that Social Ministry is where Church 4.0 can provide the most significant value.
Several North American pastors were pioneering the use of video sermons in early 2000. They were grappling with how the audience would respond to this new technology. Did people react as a group when a preacher asked a question? Did they raise their hands? Did they applaud? Did they laugh in all the right places? We have seen eight different types of video preaching in North American since then.
The process of spiritual formation is similar to flying a kite. As a child, you learn to discern. You pay attention to the wind. Just like the wind cannot be controlled, neither can your walk with Jesus be boxed in. Part of spiritual formation is to discern what God is saying and wanting you to do.
McGavran coined the term “church growth” to overcome the negative connotation of evangelism. He requested several American seminaries to start a department focused on church growth. He laid the foundation for the Church Growth Movement…
One size does not fit all. As church leaders, we are familiar with the pains of growth depending on the size of the church. I usually discuss five possible phases of growth…
India’s first Metaverse wedding reception, or a virtual reality church service offered by Life.Church is only the beginning. The next five years will be influenced by 5G, artificial intelligence (A.I.), and virtual reality for every content provider. Schools, university, and even churches are about to experience a tsunami of change.
A cliché states, “If Moses had a map, he wouldn’t have wandered for forty years.” A church leader needs a strategic roadmap to navigate the current pace of change. What is your map?
More than 3.2 billion people are online today. People go online to find further information. Search Engine Optimization (SEO) assists your church in growing its online presence and attracting quality visitors, so the right prospects can find the contact they need.
2020-21 was the tipping point. 2022 to 2030 will record a technology carnage that humankind has never seen before. Take a picture of all the electronic gadgets that you are using today. They will all look slower and uglier in the next decade. Yet leaders are still not realizing the full scope of 5G, the internet of things, and voice-enabled technology that is about to hit us. Every content provider, church communicators included, is about to be rocked by Artificial Intelligence (A.I.) in the first five years and Virtual Reality (V.R.) in the next five years.
The church website serves as a lead generator. It needs to fit into a larger digital ecosystem that supports your mission and vision. The goal is to encourage engagement through the website for both retention and spiritual formation. The key is whether your online visitors will permit you.