Church 4.0 Uses Persuasive Technology

“Persuasive technology” was a term B.J.Fogg, Director of Persuasive Technology Laboratory at Stanford University, first coined in the 1990s. More than twenty years back, Stanford University researchers started working on the automation of persuasive technology to change behaviors, beliefs, and actions.

Church 4.0 in the Age of the Cloud

Churches today are operating in the “age of the cloud.” Over 75% of larger churches and 50% of smaller churches in North America utilize cloud technology. Investing in cloud technology helps in cost-savings, easy access, online support, and security. Live streaming, online event registration, check-ins, online giving, engagement tools, online forms, e-signatures, and OCR scanning for retention are basic requirements that a church team needs to consider.

Finding Your Starting Point

Church 4.0 has moved from traditional to digital. Frictionless and easy experience for those we serve needs to be the focus of Church 4.0 leaders. Your leadership mindset should encourage your team to build genuine relationships with the non-church seeker.

Toolset: Finding The Right Technology

The only way things will improve at any church or charity, or business is when it improves. Improvement is neither a TedTalk outline, an idea, a hope, or a wish. Improvement is your focus that is tied to your mission statement. Your ability to carry out a self-assessment is the next step.

1 to 10 Things Every Church Leader Should Know

I was looking at the last five books that I wrote. They are on Church Leadership, Administration & Church 4.0. Church 4.0 is Phygital as we have witnessed the merging of the physical and the digital. If I was to bring out the main points from these books, it will probably be captured in my book – 1 to 10 Things Every Church Leader Should Know.

Church in 2030: What will it be like? 

No one can really predict what the church will be like in 2030. However, take a picture of all the devices you use. They will all be slower and look uglier in just the next eight years. A tsunami of change is waiting for us. The next five years of artificial intelligence (AI) and virtual reality (VR) is about to rock our world.

Church in 1880: What was it like? 

The printing press had grown in popularity in North America by the 1880s. At that time, we still had no computers, fax machines, cars, radios, televisions, copy machines, aeroplanes, air conditioning, or the internet. For Church Administrators, there was no email marketing, Church Relationship Management (CRM), websites or Church Apps.

Four Church Models for Church 4.0

Church buildings stood empty in 2020. It forced church leaders to be relevant, and think about how to attract online. The focus shifted from whether churches should utilize social media marketing to developing social media strategies. Amid an abundance of opportunities, it has to come down to picking social channels that work best for you.

How Do We Optimize & Automate?

Church leaders will have to embrace continuous innovation. Leaders making strategic decisions that helps them to optimize and automate will lead effective churches. Let’s consider the metaphor of four levels of car that is available to us.

The Thinker Or The Doer?

By 1980, IBM produced its own personal computer. By 1983, IBM became the world’s leading personal computer producer. By 1984, over one million computers had been sold. It is not that IBM had better research and knew that this would happen. Everything they were absolutely certain about was disrupted. Yes, it was the “new normal” then just like it is the new normal now. IBM had to reorganize. Just thinking about growth will never be enough. When kids started playing computer games and the computer industry changed, guess who won? The thinker (Univac) or the doer (IBM)?

E.P.I.C. Ministry

The 3 C’s of an EPIC online ministry are Celebrate (Sundays), Connect (Small groups and pastoral care), and Contribute (time and resources). Without an unrelenting focus on Discipleship, Engagement, and Faith-building Community (DEF), hunger for likes, followers and “busianity” will replace Christianity. Losing the spiritual focus and valuing the wrong things are dangers that Church leaders needs to avoid. Counting the wrong things, the trappings, will not get us anywhere.